Privacy Policy
Last updated: 2 October 2026
Aurora Husky respects your privacy. This policy explains what personal data we collect when you visit aurorahusky.com, make an inquiry, or book a tour — and how we use, share, and protect it. We only collect what we need to give you a great Arctic experience, and we never sell your data.
1. Who We Are (Data Controller)
Aurora Husky AS (org. no. 934 782 143), Fjellvåkveien 7, 9325 Bardufoss, Norway, operates dog sledding experiences from our Dog Camp outside Tromsø and runs the website aurorahusky.com. Aurora Husky AS is the data controller for the personal data described in this policy. Questions about this policy or your data? Contact us at booking@aurorahusky.com or +47 918 86 276.
2. What Information We Collect
Inquiry and booking form: first name, last name, email address, phone number (optional), group size, which tour you are interested in, and your message. Online booking: when you book through our booking calendar, your chosen date, time slot, and number of participants are processed by our booking provider. Payment details are entered directly in the provider's secure checkout and never touch our website. Email: if you email us, we receive your address and the content of your message in our inbox at one.com. Contact form messages arrive there too. Analytics (only with your consent): which pages you visit, how you found us, your device and browser type, and approximate location. This data is aggregated and does not identify you personally. AI chat assistant: the messages you send in the chat window, the replies you receive, a randomly generated chat ID, your IP address, and any feedback you give on an answer. See "The AI Chat Assistant" below. Server logs: our hosting provider automatically logs IP addresses and timestamps for security and operations.
3. How and Why We Use Your Data
To answer your inquiries and arrange your booking — necessary to enter into and fulfil our agreement with you (GDPR Art. 6(1)(b)). To improve our website and marketing through anonymised visitor statistics — based on your consent (Art. 6(1)(a)), which you can withdraw at any time. To answer the questions you ask in the chat assistant — based on our legitimate interest in helping visitors quickly (Art. 6(1)(f)). To keep the website secure and operational — based on our legitimate interest (Art. 6(1)(f)). To keep records of completed purchases — required by Norwegian bookkeeping law (Art. 6(1)(c)).
4. AI-Assisted Email Replies
To answer you faster, emails sent to Aurora Husky may be read and answered with the help of an AI email assistant provided by Simplera AS, working under our supervision. The content of your email is processed solely to draft or send a reply to you — it is not used to train AI models and is not shared for any other purpose. If you would prefer that a person handles your email personally, just say so in your message and a member of our team will take over.
5. The AI Chat Assistant
A chat window in the corner of the site lets you ask questions and get an answer straight away. It is provided by Simplera AS (Norway) on our behalf and answers using an AI language model. When a page opens, your browser downloads the chat window from Simplera's servers in Northern Europe. This is an ordinary file download: like any web request it involves your IP address, but no chat data is sent, and the chat service itself is not contacted until you write a message. When you do write, we process the message you send, the assistant's reply, a randomly generated chat ID, your IP address, the time of the conversation, and any thumbs up or down you give an answer. Simplera AS stores this and uses it to run the chat, fix problems, and improve the answers. It is not used to train AI models, and it is not sold or shared for marketing. A random chat ID (sw_session) is created in your browser when the chat window loads; it stays on your device until you send a message. Your conversation (sw_messages) and whether you have seen the chat's terms notice (sw_terms_accepted) are also kept in your browser so the chat is still there if you reload the page. Clearing your browser storage removes them. Answers are AI-generated and can be wrong — check anything important with us before you rely on it. Please do not type sensitive information such as health details or card numbers into the chat; use booking@aurorahusky.com or the booking checkout for that. Legal basis: our legitimate interest in answering visitors' questions quickly (GDPR Art. 6(1)(f)).
6. Cookies and Consent
When you first visit our site, a banner lets you accept or decline analytics cookies. Your choice is stored in your browser. Necessary cookies and storage: your cookie choice, your language choice if you switch language (NEXT_LOCALE cookie, 1 year), and a session cookie from our booking provider when you use the booking calendar. These are required for the site and booking to work. The chat assistant also stores a chat ID, your conversation, and whether you have seen its terms notice in your browser (sw_session, sw_messages, sw_terms_accepted); these are needed for the chat to work, and nothing leaves your browser until you write a message. Analytics cookies (Google Analytics: _ga and _ga_*, stored up to 2 years): set only if you click Accept. They help us understand how the site is used. If you decline, no analytics scripts are loaded at all. You can change or withdraw your choice at any time using the "Manage cookie settings" button at the bottom of this page.
7. Who We Share Data With
We share personal data only with service providers (data processors) that help us run the website and deliver your tour. Providers marked "via Simplera" are engaged by Simplera AS as subprocessors. • Simplera AS (Norway) — builds and runs this website, and provides the AI chat assistant and the AI email assistant, as described above. To deliver these, Simplera AS uses its own subprocessors for hosting, data storage, and the AI language model. Contact us at booking@aurorahusky.com if you would like the current list. • Vercel (via Simplera) — website hosting. The site's server functions, including the contact form, run in European data centres. • Resend (via Simplera) — delivery of contact form emails to our inbox. • Sanity (via Simplera) — content management for the website (no visitor data). • one.com / Group.one (Denmark) — our email inbox, where your emails and contact form messages arrive. • Visit Group AB / Citybreak (Sweden) — online booking and payment processing. • Google Ireland Ltd — website analytics (only with your consent). Each provider processes data only on our instructions under a data processing agreement, either with us directly or with Simplera AS as our processor. We never sell your personal data.
8. Transfers Outside the EEA
Some of our providers — Google, Vercel, Resend, and the AI model provider used by Simplera AS — may process data on servers in the United States. Where that happens, the transfer is safeguarded by the EU–US Data Privacy Framework or EU Standard Contractual Clauses. The website's own server functions, including the contact form, run in Vercel's European data centres.
9. How Long We Keep Your Data
Inquiries and email correspondence: up to 2 years after our last contact, so we can help you with follow-up questions. Booking and purchase records: 5 years, as required by Norwegian bookkeeping law. Analytics data: up to 26 months, in aggregated form. Chat conversations: 12 months, then deleted. Your cookie choice, your language choice, and the chat history the assistant keeps in your browser: stored until you clear or change them.
10. Your Rights
Under the GDPR you have the right to access the personal data we hold about you, to have it corrected or deleted, to restrict or object to our processing, and to receive your data in a portable format. Where processing is based on consent, you can withdraw it at any time without affecting earlier processing. To exercise any of these rights, email us at booking@aurorahusky.com — we respond within 30 days. If you believe we handle your data unlawfully, you can complain to the Norwegian Data Protection Authority (Datatilsynet, www.datatilsynet.no).
11. Changes to This Policy
We update this policy when our website or services change. The current version is always available on this page, with the date of the latest revision at the top.